Earlier today, Facebook released a tool called Insights for Websites that allows website owners to see how visitors interact with their content. It shows real-time statistics for “Like” buttons, comment boxes, and the number of times a page is “shared” with friends. To see Insights for your site, you must first claim your domain by linking it with a Facebook page or application that you manage. Although Insights works with any website associated with a Facebook page, it will generate more useful data for a site that uses Facebook plug-ins (e.g. the “Like” button).
One of the most exciting elements of Insights is the ability to segment visitors by demographic statistics such as gender, age, location, and language. Of course, this data is aggregated to protect individuals’ privacy. Other web analytics programs such as Google Analytics also offer demographic data, but do not provide numbers for the key categories of age and gender. This data can help you target your advertising toward a more specific group of people, which will lead to more views, and ultimately, more business.
Read the full article on Facebook’s blog here: https://developers.facebook.com/blog/post/476
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